PAC has been in business for over 30 years, evolving products from generation to generation with continuous development to bring high-quality goods to the market while remaining committed to customer benefits. Today, a question has arisen: “We have developed our products to the point of international quality standards, guaranteed by numerous awards. Is it now time to seriously invest in marketing?” This has become a point of discussion within the family between the elder sister, Ms. Atchara Poomee, President of PAC, and the younger brother, Mr. Apichat Poomee, Engineering Product Development Manager, regarding the dilemma: “Should the budget be allocated to marketing or product development??” Find the answers to all of this on The Family Business, which aired on October 8, 2015. You can watch the recorded segments here.
The Family Business PAC, Oct 8, 2015 (1/4)
The Family Business PAC, Oct 8, 2015 (3/4)
The Family Business PAC, Oct 8, 2015 (2/4)
The Family Business PAC, Oct 8, 2015 (4/4)
